For UK MSPs & IT service businesses

Right now, someone in your market is choosing a new IT partner. It won't be you if they never hear from you.

I find the businesses already showing signs they're due for a new IT partner, then get a qualified meeting onto your calendar. You only pay once it's booked.

Book a call 10 minutes. No pitch deck.
Buying signal feed
Sound familiar

Most MSPs I speak to run on one channel.

Word of mouth is a good business to be in, right up until it stops being enough on its own.

Referrals are steady, until they're not.

You can't forecast them and you can't turn the tap up when a quiet month hits. Your growth is capped by whoever happens to mention your name this quarter.

You tried outbound once. It burned you.

An agency sent the same generic email to every IT company in the country, got you nothing, and left you with a bad taste for the whole channel.

You can close. You just need people to close.

The bottleneck isn't the pitch. It's the number of qualified conversations reaching you or your salesperson in the first place.

How it works

Three steps. No black box.

Nothing here is a secret. If you want to see the exact copy before it goes out, you can.

01

Spot the signal

Headcount growth, a new IT leadership hire, a stack change. Anything that points to a company actively due for a review. Pulled from Apollo, LinkedIn, and manual cross-referencing. Never a guess.

02

Reach the right person

Targeted outreach to the actual decision-maker who matches your ideal client. Not a blast to every IT company with a website and a pulse.

03

A meeting lands on your calendar

Qualified means a confirmed, booked call with a decision-maker who fits your ICP. Not a reply. Not a "maybe."

The offer

Built so the risk sits with me.

One small fee to get set up. After that you only pay for meetings that actually show up on your calendar.

£300 One-off setup to get everything built and running
£150 Per qualified meeting, and only once it's booked
Qualified means a confirmed booked call with a decision-maker matching your ICP. Not a reply. Not an "interested" email. A meeting on your calendar.
The guarantee

If I don't book your first qualified meeting within 30 days of launch, I keep running it free until I do.

No extra cost. No renegotiation. I don't get paid until it works.

The honest version

Here's why the deal looks like this.

I could hand you a stack of case studies and invented numbers to make this feel safer than it is. That's not how I want to earn a client, and you'd see through it anyway.

So instead the whole offer is built so the risk sits with me, not you. You're not paying for a promise or a slide deck. You're paying for meetings that land on your calendar. If they don't land, you don't pay for them. And if the first one doesn't show up inside 30 days, I keep working for free until it does.

The structure is the proof. Not a testimonial I could have written myself.

— Filip Montana, Montana LeadGen

The call itself

Ten minutes, and you'll know either way.

I ask about how you win clients now and who your best-fit customer actually is. Mostly listening.

If it's a fit, I tell you exactly how I'd run it and what to expect. If it isn't, I tell you that too.

No pressure to decide on the call. You leave with a clear answer, not a follow-up sequence.

Is this a fit

Worth being straight about who this works for.

This works well if
  • You've got a clear idea of who your ideal client actually is
  • You want a second channel running alongside referrals, not replacing them
  • You'd rather have a few good meetings than a pile of unqualified leads
This isn't a fit if
  • You haven't defined your ICP yet and want it built from scratch first
  • You're expecting booked meetings in the first week
  • You want someone to close the deal too. I book the meeting, you run it
Next step

See if it fits your pipeline.

Ten minutes, no pitch deck. And if you sign, you don't pay a penny per meeting until one is actually booked.

Book a call

Straight conversation about your pipeline. That's it.